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Zynga Ads+ brings 100 mobile games to advertising offering

Published: September 21, 2026 14:20

Zynga has revealed Zynga Ads+, a new advertising offering to help brands and agencies navigate the mobile gaming ecosystem by bringing 100 leading casual mobile games into its portfolio.  The company said the expansion, unveiled during IAB PlayFronts,…

Nex raises over $150m to take Nex Playground global

Published: September 21, 2026 14:08

Nex has raised more than $150 million in new equity and debt financing to expand the reach of its Nex Playground console across the globe. The company said it will also use the capital to broaden retail distribution and grow its content ecosystem with…

Windup Minds' Bernie Yee on Plants vs. Zombies, UA costs and the wrong lessons from free-to-play

Published: September 21, 2026 13:00

At Pocket Gamer Connects, our speakers span every platform, not just mobile - as they will at PGC Nordics on October 20th and 21st. Bernie Yee's CV tracks three platform shifts: online RPGs with EverQuest, mobile with Plants vs. Zombies 2 and VR across…

Playing for the Planet reveals 2026 Green Games Awards winners across sustainability categories

Published: September 21, 2026 12:26

Playing for the Planet has revealed the winners of the 2026 Green Games Awards, recognising studios and individuals for sustainable game development and environmental storytelling. The awards featured categories ranging from Best in Reefs and Best in…

Hot Five: Sega confirms Crazy Taxi Netflix film, Google Play’s £260m UK settlement, and Brawl Stars and Duolingo launch crossover

Published: September 21, 2026 10:33

To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days. 1) Brawl Stars and Duolingo launch global mascot crossover ... [MORE]

5 more reasons PG Connects Nordics is an essential event

Published: September 21, 2026 08:30

We're gearing up for our annual Helsinki home-from-homecoming this October - but things are just a little different this year. Returning bigger and better than ever, we've broadened our horizons to bring you PG Connects Nordics!  From our usual base in…

GDC welcomes four new members to its Advisory Board

Published: September 18, 2026 14:39

GDC Festival of Gaming has added four new members to its Advisory Board, bringing additional experience from across games, narrative design, investment and business leadership. The new members are 1Up Ventures general partner Amir Satvat, lead writer and…

Diablo heads to Netflix and Monster Hunter Now's $336.9m mobile milestone | Week in Views

Published: September 18, 2026 14:37

The games industry moves quickly and while stories may come and go there are some that we just can't let go of… So, to give those particularly thorny topics a further going over we've created a weekly digest where the members of the PocketGamer.biz team…

Smadex refreshes brand as Performance CTV becomes growth engine

Published: September 18, 2026 14:15

Smadex has refreshed its brand and website as the advertising company expands from its mobile ads roots into Performance CTV for apps and games. Founded in 2011, Smadex has historically focused on mobile user acquisition across in-app and mobile web.  ...…

Business Finland receives €14m in creative industries R&D funding applications

Published: September 18, 2026 10:44

Business Finland received 71 applications worth more than €14 million ($16m) in its second funding call for research and development projects in Finland’s creative industries. The funding follows a state budget decision to establish permanent R&D funding…

New release roundup: Dave the Diver, Knightica, Disney Epic Mickey: Rebrushed, and more

Published: September 18, 2026 09:40

While the deals and the stats of the gaming world are important, nothing would happen without the research, funding and, of course, development that goes into making a great game. So here’s a collection of the most exciting new mobile games right now, the…

Ludus: Merge Arena surpasses $50m in lifetime revenue

Published: September 17, 2026 13:00

Mobile games developer Top App Games has confirmed Ludus: Merge Arena has surpassed $50 million in gross turnover. A total $29m was earned during the first half of 2026, with a record Q2 generating $14.8m. This was the game's strongest quarter to date and…

Naphora managing director on rebuilding the studio, going mobile-first and building globally competitive games

Published: September 17, 2026 12:58

Saudi Arabia’s games industry has changed a lot since Naphora was founded, and the company has changed with it. Naphora originally focused on investing in and supporting other game studios, but it has now moved into developing and publishing its own games.…

Monster Hunter Outlanders unveils more monsters as 5m pre-registrations achieved

Published: September 17, 2026 12:15

TiMi Studio Group’s upcoming action survival game Monster Hunter Outlanders has reached five million pre-registrations. Set to leverage Capcom’s popular IP, this new Monster Hunter title will be published by Garena exclusively for iOS and Android while…

“Apple's new foldable changes the canvas iOS developers are designing for”: The Mobile Mavens on the iPhone Duo

Published: September 17, 2026 12:13

Apple has unveiled the iPhone Duo, its first foldable iPhone, priced at £1,999.  The new design brings a larger display to Apple's smartphone line-up and raises questions around how developers will approach the device and what it could mean for mobile…

Brawl Stars and Duolingo launch global mascot crossover

Published: September 17, 2026 10:41

Brawl Stars and Duolingo have launched a global in-app crossover to bring their green mascots Spike and Duo into each other’s worlds. Taking place from September 19th through September 30th, the collaboration follows weeks of the two mascots trading jabs…

Black Salt Games unveils new studio Team Trifold

Published: September 17, 2026 10:24

Dredge developer Black Salt Games has unveiled a new studio called Team Trifold, currently working on its debut title Nothing Lost. The new studio joins Black Salt Games and Disc 2 Games in Christchurch, the largest city in New Zealand’s South Island and…

September 2026's Movers and Shakers: Rovio, King, Trailmix, Tripledot, Apple and more

Published: September 16, 2026 13:39

To keep you up to date with the latest movers and shakers in the mobile games industry, we've put together a regular roundup of the latest hires, promotions and, in some cases, exits. If you've recently joined a company or bagged a big promotion, or…

Cyprus ranks third globally for mobile game downloads

Published: September 16, 2026 12:29

Cyprus ranked third globally for mobile game downloads in 2025, while generating more than €3.2 billion ($3.6bn) in game revenue and hosting more than 400 game companies. That's according to the Cyprus Video Game Industry Report from the Cyprus Game…

In The Hot Seat: Colossal Order's Mariina Hallikainen on leaving Paradox and life after Cities: Skylines

Published: September 16, 2026 12:20

Mariina Hallikainen has been CEO of Colossal Order since it was founded in Tampere, Finland in 2009. In that time the studio went from an unfunded, and unknown, mass transit simulator to Cities: Skylines and then to a sequel it supported for years after…

Google approves ÂŁ260m settlement with UK app developers

Published: September 16, 2026 11:12

The Competition Appeal Tribunal has approved a £260 million ($350m) settlement between Google and UK app developers over Google Play commissions. The settlement follows a collective claim brought by Professor Barry Rodger on behalf of UK app developers…

Kakao Games to acquire 39.56% of Me2on for $71.5m

Published: September 16, 2026 10:26

Kakao Games has revealed plans to acquire a 39.56% stake in South Korean social casino and casual game company Me2on for approximately ₩98 billion ($71.5 million). The deal was approved by Kakao Games' board on September 15th and is scheduled to close on…

Why most mobile games get LTV wrong at UA scale

Published: September 16, 2026 10:23

Leonid Malysh is director of data & insights at Xsolla. In a live-service mobile game, lifetime value decides how hard you push user acquisition. It sets how much you can pay for an install, which channels you scale, and which you kill. Get it right and…

Piñata returns as independent creative studio after Metacore stint

Published: September 16, 2026 10:00

Piñata is returning to its roots as an independent creative studio after most recently operating as part of game studio Metacore. Originally founded in 2008, Piñata has worked with companies including Supercell, Rovio, Wooga, Housemarque, Zynga and Moomin…

App Store submissions open for Apple’s latest OS releases

Published: September 15, 2026 14:05

Apple has opened App Store submissions for apps and games built for its upcoming iOS 27, iPadOS 27, macOS 27, tvOS 27, visionOS 27 and watchOS 27 releases. Developers can now download the Xcode 27 Release Candidate, build with the new SDKs, test through…

Level-5 CEO apologises after AI use in recent game trailers

Published: September 15, 2026 13:04

Level-5 president and CEO Akihiro Hino has apologised to fans after the Japanese studio confirmed generative AI was used in its recent game reveals. Level-5's upcoming Yo-Kai Watch and Professor Layton titles were showcased during last week's Nintendo…

Arcustin Games raises $500,000 in pre-seed funding

Published: September 15, 2026 09:32

Istanbul-based mobile game studio Arcustin Games has raised $500,000 in pre-seed funding from Webrazzi at a valuation of $10 million. The studio will use the funding to expand its team, complete development of its first game and conduct user acquisition…

D2C isn't a payment method: Inside a webstore doing 70% of revenue

Published: September 15, 2026 08:37

Michal Korek is an executive advisor helping mobile game studios grow revenue and scale products through D2C, monetisation and economy design.  Ahead of his talk at PGC Nordics, Korek shares what took one studio's webstore from a third of sales to 70%.…

The latest speakers announced for PG Connects Nordics

Published: September 15, 2026 08:30

The leading games industry conference, Pocket Gamer Connects, returns to Finland this October 20th and 21st for its 13th edition - but with a new name to fully reflect the event's broader regional remit this year. PG Connects Nordics 2026 also sees the…

Monster Hunter Now makes $336.9m in three years on mobile

Published: September 14, 2026 14:37

Geolocation game Monster Hunter Now has generated $336.9 million in three years. The Scopely Explore title launched globally on September 14th, 2023 when its developer was still known as Niantic, before the acquisition by Scopely. ... [MORE]

Report: 35% of game founders have decided against hiring because AI can do the work

Published: September 14, 2026 11:51

Artificial intelligence is already changing how game companies approach their workforce, with 35% of founders saying they have decided not to hire someone because "AI tools could handle the work instead". That’s according to the 2026 Big Games Industry…

Roblox reveals 2026 Innovation Awards winners

Published: September 14, 2026 10:50

Roblox has revealed the winners of the 2026 Roblox Innovation Awards, recognising developers, studios, artists and creators across a broad range of categories. The awards span games including tactical shooters, survival experiences, puzzle games, sports…

Diablo animated series in development at Netflix

Published: September 14, 2026 10:14

Blizzard Entertainment has revealed plans to produce an original animated series based on its Diablo franchise in collaboration with Netflix. The announcement was made at BlizzCon 2026 on September 13th, with Blizzard confirming via its website that the…

Hot Five: LEGO Digital Play acquires Offroad Games, Unity launches Claude Code plugin, and Pokémon Go is top grossing mobile game of early September

Published: September 14, 2026 10:02

To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days. 1) Unity launches official Claude Code plugin with 29 built-in engine skills ... [MORE]

Apple's $2,000+ iPhone Duo and the backlash against new EU App Store rules | Week in Mobile Games podcast

Published: September 12, 2026 13:00

PocketGamer.biz head of content Craig Chapple, features and data editor Aaron Astle, deputy editor Aaron Astle and editorial director for events Mariam Ahmad talk through the latest games industry news on the 104th episode of the Week in Mobile Games…

Football's gaming ties, Epic's social push, Zelda's mobile connection and lessons from Sucker Punch | Week in Views

Published: September 11, 2026 15:47

The games industry moves quickly and while stories may come and go there are some that we just can't let go of… So, to give those particularly thorny topics a further going over we've created a weekly digest where the members of the PocketGamer.biz team…

Seriously co-founder Andrew Stalbow completes Bath City FC acquisition as ÂŁ6m investment raised

Published: September 11, 2026 13:07

Seriously co-founder Andrew Stalbow has completed his acquisition of English football club Bath City FC, alongside a multi-million-pound investment from his investor group. Stalbow is now the club’s executive chair, leading the Bath City Holding Company,…

Age of Magic surpasses $120m revenue as installs near 20m

Published: September 11, 2026 10:31

Playkot has revealed that its long-running fantasy squad-based RPG Age of Magic has surpassed $120 million in revenue and reached almost 20m installs worldwide. First launched on September 19th 2018, Age of Magic has become one of Playkot’s key…

Report: Saudi Arabia’s PIF mulls EA and Savvy merger

Published: September 10, 2026 18:29

Saudi Arabia’s Public Investment Fund may merge Savvy Games Group and EA, according to a report. Bloomberg, citing people “familiar with the matter” who claimed that while no final decision had been made, such a move would help better coordinate both…

On sale now: PG Connects Jordan returns November 7th and 8th

Published: September 10, 2026 16:00

We're heading back to Jordan's capital city, Amman for the return of PG Connects Jordan this November 7th and 8th. Join us for two days of networking and learning in one of the most exciting growth markets in the world. The event will offer a conference…

Pocket Worlds acquires Hotel Hideaway and expands social-world portfolio to 80m users

Published: September 10, 2026 13:00

Pocket Worlds has acquired Hotel Hideaway, the mobile social world developed by Finnish studio Sulake.  The acquisition brings the title under the same portfolio as Highrise and Everskies, giving Pocket Worlds more than 80 million registered users across…

Invest Qatar on the country’s gaming ambitions, attracting global studios and developing local talent

Published: September 10, 2026 10:45

Game development is becoming an increasingly important part of Qatar’s plans to diversify its digital economy. But the country is still building the ecosystem needed to turn that ambition into a major gaming hub. That’s the challenge Invest Qatar is…