@www.lensrentals.com@rss-parrot.net
I'm an automated parrot! I relay a website's RSS feed to the Fediverse. Every time a new post appears in the feed, I toot about it. Follow me to get all new posts in your Mastodon timeline! Brought to you by the RSS Parrot.
---
Photo/video thoughts from the largest rental house.
Site URL: www.lensrentals.com/
Feed URL: www.lensrentals.com/blog/feed
Posts: 50
Followers: 1
Camera Innovations Used in the 2026 World Cup
https://www.lensrentals.com/blog/2026/07/camera-innovations-used-in-the-2026-world-cup/
Published: July 21, 2026 10:00
The World Cup just wrapped up its epic conclusion, leaving us with some incredible matches throughout the series. But along with incredible matches, we’ve also seen some incredible technology implemented to give us the best access to the game and plays.…
Customer Story – Jill Coats' Journey From Solo Creator to Commercial Director
Published: June 23, 2026 09:00
For Denver-based commercial director Jill Coats, a great advertisement should never actually feel like one. Over the past decade, she has traded her childhood camcorder for large-scale production crews, building a career centered around what she calls…
Comparing the Canon EOS R5 Mark II and EOS R5 While Photographing Tigers in India
Published: May 7, 2026 10:47
Wildlife photography is an incredibly enjoyable and addicting artform. It can be immensely rewarding when planning, effort, skill, knowledge, and a little bit of luck all come together to let you capture that dream shot. And at times, it can also be quite…
On The Go Filming Techniques for your Next Video Shoot
https://www.lensrentals.com/blog/2026/04/on-the-go-filming-techniques-for-your-next-video-shoot/
Published: April 27, 2026 11:35
Some projects throw you a curveball right when you think you have everything figured out. Midway through a convention shoot, my client asked if we could add some “Glambot” style shots to the day, followed by quick person-on-the-street interviews with…
Shooting MotoGP at Circuit of the Americas with the Fujifilm GFX100S II: A Field Review
Published: April 17, 2026 10:51
Let me be upfront about something: bringing a large-format camera to a MotoGP weekend is, on paper, a fool’s errand. The GFX system was never designed for high-speed action photography, even though Fujifilm says it can hang in that kind of environment. It…
Recreating Iconic Lighting Techniques Used in Film
https://www.lensrentals.com/blog/2026/04/recreating-iconic-lighting-techniques-used-in-film/
Published: April 13, 2026 09:31
A few weeks ago, we looked at some of the Oscar nominations and the cameras that were used to bring these films to life. While that was an interesting look at some of the gear used to create these films, it’s still just a small fragment of what is needed…
The Cameras Used in this Year’s Oscar Winners
https://www.lensrentals.com/blog/2026/03/the-cameras-used-in-this-years-oscar-winners/
Published: March 19, 2026 10:10
The 98th annual Academy Awards were this past weekend. Highlighting some of this past year’s best in film, we had a lot of really great films for the year, and some of the best cinematography in years. As you may have noticed, I’ve become quite a film and…
The Three Principles of Lighting for Photo and Video
https://www.lensrentals.com/blog/2026/03/the-three-principles-of-lighting-for-photo-and-video/
Published: March 2, 2026 10:42
I’ve used this blog on the regular to talk about the complications of lighting, from lighting breakdowns to advanced lighting techniques used in the studio and on location. Lighting in photography and videography can be a great way to get creative, but…
The Netflix Approved Camera List for 2026
https://www.lensrentals.com/blog/2026/02/the-netflix-approved-camera-list-for-2026/
Published: February 16, 2026 10:20
With the motion picture being over 100 years old at this point, there is a pretty massive array of gear you could use for your next film. However, without standards, it’s easy to end up with footage that doesn’t translate well on modern televisions and…
The Fujifilm XF200mm f/2: A Trackside Love Letter
https://www.lensrentals.com/blog/2026/02/the-fujifilm-xf200mm-f-2-a-trackside-love-letter/
Published: February 2, 2026 10:11
Over the past four years, my work has leaned increasingly toward motorsport photography. With that shift came a growing need for specialty long lenses that could keep pace with speed, distance, and rapidly changing light. My most practical early solution…
Five Photo & Video Things I Hope to See More of in 2026
https://www.lensrentals.com/blog/2026/01/five-photo-video-things-i-hope-to-see-more-of-in-2026/
Published: January 16, 2026 10:38
Last month was definitely a month of reflection. Not just in our personal lives, as we look back on the year and mark our successes and failures, but also on this blog, where we analyzed all our rental and purchase data and shared it with our viewers.…
Top Photography and Videography Purchases for 2025
https://www.lensrentals.com/blog/2025/12/top-photography-and-videography-purchases-for-2025/
Published: December 31, 2025 10:49
A week or so ago, we shared our annual data on the most popular gear rented from our inventory, which brands are growing in market share, which are shrinking, and so on. The piece is one of the most comprehensive sources of data-sharing information in this…
Top Photography and Videography Rentals for 2025
https://www.lensrentals.com/blog/2025/12/top-photography-and-videography-rentals-for-2025/
Published: December 17, 2025 10:00
Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful. As the premier rental house in America, this data has significant importance for market trends and…
The Best Gifts for the Photographer or Videographer in Your Life
Published: December 13, 2025 10:50
The gift-giving holidays are upon us, so it was fitting to put together a list of our favorite gift ideas for these upcoming holidays. Because if you’re a photographer or videographer, you’ve probably gotten a dozen of those lens-shaped coffee mugs at this…
Quick Fixes for Common Videography Mistakes
https://www.lensrentals.com/blog/2025/11/quick-fixes-for-common-videography-mistakes/
Published: November 18, 2025 10:25
A couple of weeks ago, we shared some solutions that photographers just starting in their hobbies or careers might find helpful as they learn the ins and outs of their cameras. However, people experimenting with video might also run into several common…
Quick Fixes for Common Photography Mistakes
https://www.lensrentals.com/blog/2025/10/quick-fixes-for-common-photography-mistakes/
Published: October 28, 2025 10:31
Getting started in photography in 2025 can be overwhelming. There is no shortage of information, but it’s easy to get overburdened when trying to solve simple problems a beginner might encounter. While the help is out there, we decided to give you a quick…
Canon RF 100-300mm f/2.8 Review: Photographing Brown Bears in Katmai
Published: October 13, 2025 10:28
There I was, sitting in my office thinking about an upcoming photography trip, as I so frequently do. I often like to take little breaks from redundant office work or photo editing to dream and fantasize about upcoming adventures. Not only do I like to…
First Impressions with the Sony FE 100mm f/2.8 Macro GM
https://www.lensrentals.com/blog/2025/10/first-impressions-with-the-sony-fe-100mm-f-2-8-macro-gm/
Published: October 1, 2025 10:50
I have extensive experience with macro lenses. I’ve owned at least half a dozen of them at this point and have regularly used another half dozen over the last decade or so. My love for macro lenses extends so far that it’s literally the only lens I have…
A Technical Review of the Fujifilm GFX 100RF
https://www.lensrentals.com/blog/2025/09/a-technical-review-of-the-fujifilm-gfx-100rf/
Published: September 18, 2025 10:11
The Fuji GFX 100RF arrived from Lensrentals.com looking brand new. The first surprise was how compact it felt compared to the other GFX cameras. For a medium-format camera, it is downright svelte, close in heft to a Nikon Z7 with a small 35mm lens. The…
Five Things I’ve Learned While Being on a Commercial Set
https://www.lensrentals.com/blog/2025/09/five-things-ive-learned-while-being-on-a-commercial-set/
Published: September 8, 2025 10:41
Being on a professional photography or videography set for the first time can be an incredibly stressful and enriching experience. But if you’re coming into it for your first (or second) time, it can be a lot leading up to the day. It’s generally a…
How Lighting Affects Your Background
https://www.lensrentals.com/blog/2025/08/how-lighting-affects-your-background/
Published: August 28, 2025 10:15
Over the years, I have discussed various lighting setups extensively on this blog. We’ve discussed the fundamentals at length, but I’ve also presented numerous experimental lighting diagrams and breakdowns. However, one thing has always been consistent…
14 Things You Didn’t Know You Could Rent From Us
https://www.lensrentals.com/blog/2025/08/14-things-you-didnt-know-you-could-rent-from-us/
Published: August 14, 2025 11:00
At Lensrentals.com, we’re known for renting cameras, lenses, and other equipment to photographers and videographers throughout the United States and those traveling worldwide. While much of our bread and butter consists of Sony a7R V camera systems and…
Still Tearing It Up: Teardown of the Sony PTZ FR7
https://www.lensrentals.com/blog/2025/08/still-tearing-it-up-teardown-of-the-sony-ptz-fr7/
Published: August 6, 2025 09:00
### A Birthday Teardown Let’s talk about the Pink Elephant in the room and get that out of the way. I ghosted you, I know. It wasn’t my plan, but sometimes shirt happens. Kind of a perfect storm of shirts, actually. There was Covid when everything came to…
Gear We Miss: 5 Products That Deserve a Comeback
https://www.lensrentals.com/blog/2025/08/gear-we-miss-5-products-that-deserve-a-comeback/
Published: August 1, 2025 10:00
These past couple of weeks, as we celebrate another Lensrentals.com birthday, we’re taking a few strolls down memory lane. We first discussed the most popular rentals over the past 19 years, then took a closer look at some of the most groundbreaking pieces…
Then & Now: A Look At Top Products From Over the Years
https://www.lensrentals.com/blog/2025/07/then-now-a-look-at-top-products-from-over-the-years/
Published: July 17, 2025 10:12
As you learned last week through emails and the previous blog post, Lensrentals.com turns 19 years old this month, which is undoubtedly a cause for celebration. What started as Roger renting out his camera lenses to friends has turned into a massive rental…
Most Popular Rentals of the Last 19 Years
https://www.lensrentals.com/blog/2025/07/most-popular-rentals-of-the-last-19-years/
Published: July 8, 2025 10:19
This month marks Lensrentals.com’s 19th anniversary, and we wanted to celebrate with a few blog posts. What started as a few Leica cameras and lenses rented out of Roger’s garage (which you can learn more about in this podcast episode) has evolved into the…
Starship Flight 9: Photographing History, Triumph, and Turbulence
Published: June 20, 2025 10:00
When have you felt most locked-in behind a camera? Was it on the sidelines, framing a game’s do-or-die play? Or perhaps glimpsing a rare animal after days of patiently waiting in harsh conditions? For me, it’s the instant all 33 Raptor engines ignite…
Hybrid Shooting Lessons From a Photography Background
https://www.lensrentals.com/blog/2025/06/hybrid-shooting-lessons-from-a-photography-background/
Published: June 10, 2025 10:36
Whether you’re a photographer, videographer, or “content creator” (a term I personally cringe at), the current expectation is that you can shoot both stills and video. When I began my photography career in 2008, deliverables were much simpler. Instagram…
A Guide to Light Painting Photography
https://www.lensrentals.com/blog/2025/05/a-guide-to-light-painting-photography/
Published: May 23, 2025 10:00
Light painting is a great way to approach photography differently, but it can be a complicated process and requires some trial and error to get it right. When done right, you can really maximize the lighting you’re using or, better yet, add a level of…
Breaking Down One-Shots in Cinematography
https://www.lensrentals.com/blog/2025/05/breaking-down-one-shots-in-cinematography/
Published: May 13, 2025 10:52
The Oner – A cinematographer’s boss fight that really tests one’s ability to choreograph a scene from front to back and expertly flex their skills with a camera. While the Oner (or commonly called a one-shot) was certainly always a novelty, with recent…
Caring for Photography Gear in Changing Climates
https://www.lensrentals.com/blog/2025/04/caring-for-photography-gear-in-changing-climates/
Published: April 29, 2025 10:37
The weather is officially changing for the summer, and there are some important rules to remember when managing your gear during changing climates. Between going from a nicely heated cabin to the wintry outdoors or from a humid area into a dry,…
Can You Differentiate AI Art From Real Photos?
https://www.lensrentals.com/blog/2025/04/can-you-differentiate-ai-art-from-real-photos/
Published: April 18, 2025 10:26
It has been a year or so since we talked about AI, but with ChatGPT’s latest release and Google’s imagen 3, it was time to reapproach the conversation. I’ll pretend I am okay with AI, mainly as a workflow tool to help us create our work faster, but the art…
The Biggest Releases in Photo and Video for Spring 2025
https://www.lensrentals.com/blog/2025/04/the-biggest-releases-in-photo-and-video-for-spring-2025/
Published: April 14, 2025 10:00
Many big announcements in the photography and videography scene happen in the spring. With WPPI for the photo world and NAB for the video world, most brands schedule their big releases around these trade shows. We were back in attendance at both NAB and…
Is Medium Format Worth it?
https://www.lensrentals.com/blog/2025/04/is-medium-format-worth-it/
Published: April 7, 2025 10:30
With the recent release of the Fujifilm GFX 100RF, there has certainly been a lot of talk about whether a medium-format camera is for you. While medium format does offer superior image quality, it comes with quite a few caveats. As a medium format user for…
The Best Lighting Kits You Can Rent for All Budgets
https://www.lensrentals.com/blog/2025/03/the-best-lighting-kits-you-can-rent-for-all-budgets/
Published: March 21, 2025 12:37
If you’ve followed this blog for any amount of time, you will probably know by now that I love lighting. Over the last couple of years, I’ve shared dozens of lighting diagrams and spent a lot of time deducing how lighting works. While I discuss many of the…
Unconventional Lenses to Try on Your Next Photoshoot
https://www.lensrentals.com/blog/2025/03/unconventional-lenses-to-try-on-your-next-photoshoot/
Published: March 14, 2025 10:00
It’s common in photography to find a lens you like and stick with using that lens exclusively for several months at a time. I’ve done this myself, with the Canon EF 35mm f/1.4, then the Canon EF 85mm f/1.2L II, and now the GF 120mm f/4 Macro. But if you’re…
Photoshoot Breakdown – Working with Gels in Studio
https://www.lensrentals.com/blog/2025/03/photoshoot-breakdown-working-with-gels-in-studio/
Published: March 6, 2025 10:00
Shooting with gelled or RGB lights can be a great way to expand your creativity and create new works of art. However, the process can be a bit more complicated than one might expect. Depending on the gels you’re using, you’ll lose a certain amount of…
Finding The Best Compact Travel Camera in 2025
https://www.lensrentals.com/blog/2025/02/finding-the-best-compact-travel-camera-in-2025/
Published: February 28, 2025 10:24
Travel is back on the table for 2025, so we decided to look at some of the best and brightest stars in the travel camera market. What makes a travel camera so unique? Size, functionality, and aesthetics are all important features when looking for a camera…
Four Tips to Better Your File Organization
https://www.lensrentals.com/blog/2025/02/four-tips-to-better-your-file-organization/
Published: February 21, 2025 10:00
If there is ever one universal truth about photographers, it’s that they could be better organized. I might be the worst offender, but I’ve started this year with a new mindset and goal of better organizing my photos, so I figured it was worth sharing in…
Overcoming Creative Blocks – Creative Photo Prompts for Beginners
Published: February 6, 2025 10:00
Isn’t it amazing how we live in a world with infinite inspiration and unlimited muses, and yet, somehow, we always end up creatively stuck? It doesn’t matter how many things you screenshot or how many TikToks you save to your phone; inevitably, you will be…
How Severance Filmed One of the Best Scenes of the Last Decade
Published: January 30, 2025 10:00
A week or so ago, my girlfriend and I sat down to watch the season two premiere of one of our favorite shows, Severance. Upon starting the show, we were met with a ~2-minute montage of Adam Scott’s character running through the narrow corridors of Lumen…
Five Photo & Video Innovations to Look Forward to in 2025
https://www.lensrentals.com/blog/2025/01/five-photo-video-innovations-to-look-forward-to-in-2025/
Published: January 23, 2025 10:00
We’ve entered into a new year, and with that new year often will come speculation about what advancements we can expect. You may have noticed a couple of weeks ago when we asked our staff members about their favorite product for 2024, we also included a…
Beginner Tips for Your Next Photography Adventure
https://www.lensrentals.com/blog/2025/01/beginner-tips-for-your-next-photography-adventure/
Published: January 16, 2025 10:00
Nature photography is one of life’s most enjoyable and rewarding passions, but it can also be incredibly challenging and, at times, bearably frustrating. I’ve dedicated many years of my life to an endless pursuit of capturing stunning images of the natural…
How Brandi Nicole’s Creative January Helps Inspire and Encourage
Published: January 2, 2025 10:00
The start of the new year marks new beginnings and a fresh start on your goals and ambitions, so you’ll often see people manifest their resolutions for the year. By contrast, creativity is often considered something that cannot be forced but rather…
Best New Photo & Video Products for 2024
https://www.lensrentals.com/blog/2024/12/best-new-photo-video-products-for-2024/
Published: December 26, 2024 10:00
Each year, we review our rental data and provide some insight into market trends in photography and videography. Personally, I think we’re a pretty good source, as we are the largest rental house in the world and have a massive inventory of various…
Top Sales for Photo & Video Products for 2024
https://www.lensrentals.com/blog/2024/12/top-sales-for-photo-video-products-for-2024/
Published: December 19, 2024 10:00
Last week, we highlighted some of the statistics from our rental inventory, showing you all which products are trending most and which products are the most popular from our inventory. But we don’t just have a rental inventory – we’ve also become a pretty…
Top Rented Photo and Video Products of 2024
https://www.lensrentals.com/blog/2024/12/top-rented-photo-and-video-products-of-2024/
Published: December 12, 2024 09:30
We review our rental data each year around this time to identify the most popular gear rented throughout the calendar year. As one of the largest rental houses globally, we believe this insight can reveal important trends in the photography and videography…
A Technical Review of the Fujifilm GF 30mm Tilt Shift
https://www.lensrentals.com/blog/2024/12/a-technical-review-of-the-fujifilm-gf-30mm-tilt-shift/
Published: December 5, 2024 10:42
I’ve had a Fujifilm 30mm GF f/5.6 tilt/shift lens on loan from Lensrentals for about three weeks, and I’ve done the basic testing. I had hoped to get some time using the lens the way it was intended, but testing this complex lens turned out to take all the…
Using Video LEDs for Photography
https://www.lensrentals.com/blog/2024/11/using-video-leds-for-photography/
Published: November 22, 2024 10:19
I’ve talked a lot on this blog about using constant lights typically aimed for videography, for photography. It’s a typical article I keep bringing up as I upgrade my lights on both the video and photo sides and look for any crossover that can be found.…
Is The Profoto Pro-D3 a Viable Alternative to Pro Packs?
https://www.lensrentals.com/blog/2024/11/is-the-profoto-pro-d3-a-viable-alternative-to-pro-packs/
Published: November 15, 2024 10:56
I love Pro Packs and have used them for a number of years in my work. Their reliability, power ratios, and quality of light are unmatched, but so is their price. If you’re looking to get a new Profoto Pro-11 pack, you’re looking to pay about the same price…