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CognitivePath is a a management consultancy that guides organizations through the AI era. We combine deep AI strategy expertise with. Our substack provides analysis and insights for business decision-makers about the impact of AI on business.
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What Is Answer Engine Optimization (AEO) and Why Does It Matter for Business Leaders?
https://thecognitivepath.substack.com/p/what-is-answer-engine-optimization
Published: June 16, 2025 12:15
An essential guide to earning visibility and influence in the era of AI answers.
NB58 – The Future of AI in Associations
https://thecognitivepath.substack.com/p/nb58-the-future-of-ai-in-associations
Published: June 11, 2025 15:54
Featuring 2025 ASAE Academy of Leaders Award Winner KiKi L'Italien
What Is MCP and Why You Should Care
https://thecognitivepath.substack.com/p/what-is-mcp-and-why-you-should-care
Published: June 2, 2025 13:53
MCP evolves beyond traditional APIs to help agentic AI gain access to data
NB57 - AI Job Loss: Truths and Hype
https://thecognitivepath.substack.com/p/nb57-ai-job-loss-truths-and-hype
Published: May 29, 2025 13:59
A discussion of how some corporations are using AI to replace human workers, including long-term impacts.
AI Is Disposable
https://thecognitivepath.substack.com/p/ai-is-disposable
Published: May 27, 2025 18:09
The whole AI is your copilot puts AI in the wrong seat and foils adoption. Instead, AI apps should be considered disposable.
The Inevitable Changes Wrought by AI Use
https://thecognitivepath.substack.com/p/the-inevitable-changes-wrought-by
Published: May 21, 2025 13:49
Whether jobs or the marketing ecosystem, AI deployments are wreaking havoc on all that is normal.
NB56 – The Lead Industrial Complex Is Dead
https://thecognitivepath.substack.com/p/nb56-the-lead-industrial-complex
Published: May 14, 2025 11:49
Modev Founder Pete Erickson Discusses How AI Is Changing Marketing Lead Gen
Why AI Agents Will Matter for Associations
https://thecognitivepath.substack.com/p/why-ai-agents-will-matter-for-associations
Published: May 6, 2025 14:43
The emerging AI agent marketplace holds great promise for resource-stricken professional organizations.
NB55: Addressing Misinformation and Disinformation in the Age of AI
https://thecognitivepath.substack.com/p/nb55-addressing-misinformation-and
Published: April 30, 2025 12:31
Britt Bischoff joins us for a discussion on how untruths are propogated on the Internet.
AI Cannot Replace the National Park Service
https://thecognitivepath.substack.com/p/ai-cannot-replace-the-national-park
Published: April 25, 2025 14:10
A recent trip reminded me how automation simply cannot replace that human touch.
NB54 – AI in Media, Music & More with Lindsey Mastis
https://thecognitivepath.substack.com/p/nb54-ai-in-media-music-and-more-with
Published: April 21, 2025 18:44
Making AI easier to access for the general public.
Are AI Experts Delusional?
https://thecognitivepath.substack.com/p/are-ai-experts-delusional
Published: April 10, 2025 11:03
Pew Study Shows a Wide Gap Between Public and Expert Views
NB53 – Making Human-Friendly AI Decisions with Kate O'Neill
https://thecognitivepath.substack.com/p/nb53-making-human-friendly-ai-decisions
Published: April 8, 2025 10:30
Aligning technology with human experience
AI Starting to Feel Like a Ponzi Scheme
https://thecognitivepath.substack.com/p/ai-starting-to-feel-like-a-ponzi
Published: March 31, 2025 14:45
Big tech and startups alike promise wild results... And are demanding high prices and valuations to achieve it.
NB 52: AI for Kids, AI for Everyone
https://thecognitivepath.substack.com/p/nb-52-ai-for-kids-ai-for-everyone
Published: March 24, 2025 11:43
Amber Ivey Discusses Her AI for Kids Initiative, DOGE Era AI in the Public Sector
AI Agents: Beyond the Hype
https://thecognitivepath.substack.com/p/ai-agents-beyond-the-hype
Published: March 11, 2025 11:56
A Pragmatic View of Organizational Readiness and Requirements
What Do Scrapple, Margaritaville, and the 2024 Election Have in Common? AI and Advocacy
https://thecognitivepath.substack.com/p/what-do-scrapple-margaritaville-and
Published: March 5, 2025 19:37
No Brainer Podcast 51 features AdvocacyAI Founder Tom Spencer
Transformation: The Key to Winning the AI Race
https://thecognitivepath.substack.com/p/transformation-the-key-to-winning
Published: February 24, 2025 18:17
Organizations Need to Address Why Their Teams Reject AI
NB 50: AI Is Underhyped with Shiv Singh
https://thecognitivepath.substack.com/p/nb-50-ai-is-underhyped-with-shiv
Published: February 19, 2025 14:11
How AI will replace creativity and become a primary source of marketing labor.
Jumping the AI Shark, But Missing the Boat
https://thecognitivepath.substack.com/p/jumping-the-ai-shark-but-missing
Published: February 12, 2025 14:16
An overfocus on creative productivity apps by influencers andleadership alike continues to hold marketing back.
NB49 – Cleaning Up Sloppy AI Content
https://thecognitivepath.substack.com/p/nb49-cleaning-up-sloppy-ai-content
Published: February 5, 2025 15:44
How poor uses of AI are affecting marketing and what to do about it with Nina and Steven Moss from Mendit.ai.
The 6 Ds of AI Confusion
https://thecognitivepath.substack.com/p/the-6-ds-of-ai-confusion
Published: January 27, 2025 16:19
How AI hype continues to confuse and confound enterprise adoption.
Higher Logic CTO Conor Sibley: Community Data Is AI Platinum
https://thecognitivepath.substack.com/p/higher-logic-cto-conor-sibley-comunity
Published: January 23, 2025 11:29
Conor Sibley joins Greg and Geoff this week for a discussion on association and corporate communities as a rich data source for AI implementations.