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The New Business of Innovation

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Site URL: sloanreview.mit.edu

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Posts: 10

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When Compliance Workarounds Backfire

https://sloanreview.mit.edu/article/when-compliance-workarounds-backfire/

Published: October 7, 2026 11:00

John Holcroft/Ikon Images In 2021, Barcelona-based delivery platform Glovo was faced with a law that threatened its business model. Spain had passed the Rider Law, which introduced a presumption of employment when a digital platform organizes, directs, or…

The Real Reasons Why Digital Projects Fail

https://sloanreview.mit.edu/article/the-real-reasons-why-digital-projects-fail/

Published: October 6, 2026 11:00

Danae Diaz/Ikon Images It’s a familiar scenario: An organization implements digital tools intended to improve a particular process but fails to obtain the desired result. Employees who are meant to use them complain that the tools don’t solve the problem…

Turn Energy Efficiency Into Strategic Advantage

https://sloanreview.mit.edu/article/turn-energy-efficiency-into-strategic-advantage/

Published: September 30, 2026 11:00

Grundini/Ikon Images The Research The authors interviewed 39 executives representing 10 countries and multiple industries and hosted an online workshop with 36 executives responsible for enterprise data to learn how their companies were using digital…

How to Outcompete Your Client’s AI

https://sloanreview.mit.edu/article/how-to-outcompete-your-clients-ai/

Published: September 29, 2026 11:00

Andy Carter/Ikon Images The in-house lawyers at real estate investment firm Alturas Capital Partners used to rely on outside counsel for much of its lease work. Thanks to generative AI, it can now do that work internally, saving the firm hundreds of…

Why Design Thinking Needs a Responsibility Reboot

https://sloanreview.mit.edu/article/why-design-thinking-needs-a-responsibility-reboot/

Published: September 23, 2026 11:00

Marie Montocchio/Ikon Images For years, social media companies have come under fire for promoting divisive, false, and dangerous content in order to monetize user engagement. But in March, when a jury in Los Angeles Superior Court found Meta and Google…

Five Urgent Priorities for CMOs in 2027

https://sloanreview.mit.edu/article/five-urgent-priorities-for-cmos-in-2027/

Published: September 22, 2026 11:00

Matt Harrison Clough/Ikon Images In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the pace of change will only increase. In…

How B2B Marketers Misunderstand Their Customers

https://sloanreview.mit.edu/article/how-b2b-marketers-misunderstand-their-customers/

Published: September 15, 2026 11:00

Nick Lowndes/Ikon Images Businesses are striving to adapt ever faster to keep pace with rapid change, and yet B2B marketing practices have remained surprisingly static. Sure, the tactics have shifted to digital executions, and the use of data has made…

How AI Creates a Capability Mirage

https://sloanreview.mit.edu/article/how-ai-creates-a-capability-mirage/

Published: September 14, 2026 11:00

PPaint/Ikon Images Dry rot. A Potemkin village. The Wizard of Oz. What do those things have in common? In each case, they may look good on the surface, but it’s only an illusion. Wood afflicted with dry rot looks just fine until the tree it’s in topples…