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FTSG is a consulting firm specializing in strategic foresight. We help organizations imagine and prepare for what might happen next.

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A Year Inside the Future: Lessons From My First 12 Months Practicing Foresight

Published: December 3, 2025 10:36

The end of 2025 closes out my first official year practicing strategic foresight as a freshly ordained consultant at FTSG.  Ironically, had I read that sentence a year ago, I would have been dumbfounded. It’s not that this career transition surprised me,…

Designing the Future: How Trend Reports Come to Life

Published: November 5, 2025 05:25

Designing the Future: How Trend Reports Come to Life Twenty years in and with a client base that includes Fortune 500 companies across the globe, Future Today Strategy Group has earned its place as a recognized leader in strategic foresight – but it all…

The Next Internet Isn’t For Us

Published: October 8, 2025 06:39

You have a great idea for a meme to share with your group chat. You’re not an artist, but luckily you have help: ChatGPT. You prompt the model and, after a few iterations, get it just right. You proudly post it to Discord or Slack, wherever. You have your…

The Executive’s Guide to Budgeting for Foresight

Published: September 10, 2025 05:48

The Executive’s Guide to Budgeting for Foresight A few years ago, in mid-October, I got an email from a prospective client. She wrote: “We’re planning next year’s roadmap and need outside perspective to push our thinking. We don’t have a dedicated budget,…

How to See Lines Where Others See Dots

Published: August 27, 2025 11:25

When the average person thinks of innovation, they probably imagine someone like Steve Jobs having a eureka moment. But I’m going to let you in on a little secret: the future isn’t built by eureka moments. It’s built by people who see connections where…

Agentic Systems Will Transform Procurement (and Your Starbucks Order)

Published: July 31, 2025 02:39

The term “agentic” is having a moment. If you’ve scrolled LinkedIn lately, you’ve likely run into a headline touting AI systems that can “do it all.” The hype is real, but so is the confusion. What exactly is an agentic system? And more importantly: what…

Generation Beta Is Already Rewriting the Future

Published: July 17, 2025 05:54

It’s no fun as a “youth expert” to realize you’re not exactly considered “the youth” anymore. As one of the oldest members of Gen Z, that moment is happening to me right now. Gen Alpha has started to take the zeitgeist’s reins, with brands now attempting…

The Innovation Gap on Display at Chicago Design Week

Published: June 26, 2025 11:00

If you work in commercial design, you know the drill. Every June, the industry descends on Chicago for what is essentially our Super Bowl: NeoCon and Fulton Market Days, two flagship events that form Chicago Design Week. More than 50,000 designers, real…

The Autonomy Illusion: Pay No Attention to the Human Behind the Curtain

Published: June 11, 2025 22:38

Late last year, attendees of an exclusive tech showcase in Burbank, California, bore witness to a true marvel of space-age innovation, a figure previously seen only in the far-off, fantastical worlds of science fiction – a walking, talking, autonomous…

Digital Product Passports: A New Era of Informed Consumerism

Published: May 28, 2025 11:42

A lot of people want to be ethical consumers who choose products and brands that reflect their values. While many of us manage to do this in some areas of our lives, it’s not easy to apply across the board. In my experience, one of the biggest roadblocks…

Bringing a Community Mindset to Corporate Strategy

Published: May 7, 2025 16:43

One of the more surprising lessons in my career didn’t come from a consulting engagement or an MBA case study… it came from managing my neighborhood’s homeowners association. And, of course, running my son’s T-ball league. If you’ve ever volunteered for…