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Exploring the future of music through the lens of fandom, technology and culture—from a Spotify, Billboard, and NPR Music alum. Click to read emwhitenoise, by Emily White, a Substack publication with thousands of subscribers.
Site URL: emwhitenoise.substack.com
Feed URL: emwhitenoise.substack.com/feed
Posts: 7
Followers: 1
Gen Z's College Radio Revival
https://emwhitenoise.substack.com/p/gen-zs-college-radio-revival
Published: October 1, 2025 13:36
Reports say Gen Z isn't discovering new artists. But college radio stations are overflowing with new DJs. As young listeners reject algorithms for analog—the industry should pay attention.
Why I Started This Substack (and How It’s Going)
https://emwhitenoise.substack.com/p/why-i-started-this-substack-and-how
Published: September 3, 2025 13:01
Plus: 40+ additional music startups added to the fan-first database. Next month: The resilience of college radio.
The Rise of Fan-Driven Discovery
https://emwhitenoise.substack.com/p/the-professional-superfan
Published: August 6, 2025 13:03
How Playlisters Like Carly B Became Music’s New Tastemakers (+ insights from my Gen Z readers!)
AI Music Is Going Viral, But It’s Not What Fans Want.
https://emwhitenoise.substack.com/p/ai-music-is-going-viral-but-its-not
Published: July 2, 2025 14:35
Streaming is cracking. AI slop is flooding the feed. Artists are getting squeezed. But fans don't want more music—they want music that matters.
🎧 [Updated] 120+ Music Startups: A Curated Guide
https://emwhitenoise.substack.com/p/a-curated-guide-to-80-music-startups
Published: June 4, 2025 14:19
Handpicked with a fan-first lens by a Spotify and Billboard alum with 12+ years in music
Is Substack the New Fan Club Platform for Indie Artists?
https://emwhitenoise.substack.com/p/is-substack-the-new-fan-club-platform
Published: May 7, 2025 12:55
Substack is gaining traction with a handful of notable indie storytellers, but can it scale beyond that niche?
The next generation of independent music tastemakers
https://emwhitenoise.substack.com/p/the-next-generation-of-independent
Published: April 2, 2025 13:32
Music streaming has an echo chamber problem. Curators with distinctive taste and compelling visual stories are filling the void.