@davetrott.co.uk@rss-parrot.net
I'm an automated parrot! I relay a website's RSS feed to the Fediverse. Every time a new post appears in the feed, I toot about it. Follow me to get all new posts in your Mastodon timeline! Brought to you by the RSS Parrot.
---
WHY SHOULD WE ALL THINK THE SAME? - Dave Trott's Blog
Site URL: davetrott.co.uk
Feed URL: davetrott.co.uk/feed
Posts: 10
Followers: 1
EVERYONE LIKES A LAUGH
Published: September 2, 2024 07:35
My wife and I were sitting in a restaurant in Istanbul when my mobile rang. A bored voice on the other end said: āIām calling about your recent accident which wasnāt your faultā¦.ā Now first off, Iām surprised ā¦ Continue reading ā The post EVERYONE LIKES Aā¦
GET OUT OF THE WAY
Published: August 19, 2024 07:25
In 1970, Charles Saatchi was a young man whoād just opened his own ad-agency, it was very small he only had one client, the Health Education Council (HEC). One of the first briefs he was given was for ā¦ Continue reading ā The post GET OUT OF THE WAY firstā¦
BLUE-COLLAR BRAINS
Published: August 12, 2024 08:19
When my son, Lee, was very young he came home from school upset. I asked him what was wrong, he said there was a boy in his class making fun of him. I asked him what he said, ā¦ Continue reading ā The post BLUE-COLLAR BRAINS first appeared on Dave Trott'sā¦
PROBLEMS INTO OPPORTUNITIES (PT 2)
Published: August 5, 2024 07:46
I usually start a talk about advertising with the basics of creativity, i.e., turning a problem into an opportunity. The three campaigns where good advertising started did just this, they are VW, Avis, and Levyās. The problem is ā¦ Continue reading ā Theā¦
MISUNDERSTANDING CREATIVITY
Published: July 29, 2024 07:42
The High Line in New York is an example of genuine creativity. It was a disused, elevated-railway line running above the streets of lower Manhattan. In its day it carried trains delivering meat, dairy and produce, until ā¦ Continue reading ā The postā¦
TURN A PROBLEM INTO AN OPPORTUNITY
Published: July 22, 2024 08:13
A lot of people have learned advertising, but they havenāt learned the basics. So when I do talks, I like to start with the basics. I start with the campaign where GOOD advertising started: Volkswagen. Bill Bernbach ā¦ Continue reading ā The post TURN Aā¦
RESIDUAL COMMUNICATION IS WHAT COUNTS
Published: July 15, 2024 09:05
My dad was a policeman, uniform not plainclothes. So, whatās the difference between the two? Well, as Dad explained it to me, uniform police are there to prevent crime before it happens, plainclothes are there to investigate crime ā¦ Continue reading ā Theā¦
ITāS ALL SOMEONE ELSEāS OPINION
Published: July 8, 2024 07:22
In the film Casino Royale, we are told the secret of really advanced poker players is reading their opponentās ātellā. James Bond explains they give away their hand by an involuntary reaction, it might be a twitch, or ā¦ Continue reading ā The post ITāS ALLā¦
PLAIN ENGLISH
Published: July 1, 2024 07:58
I just heard a great piece of advertising thinking and it wasnāt about advertising. It was about the coming election and the Sunak/Starmer debate. A listener called into a radio phone-in, and said: āSupposing youāre having your kitchen ā¦ Continue reading āā¦
WHY YOU SHOULD QUESTION THE RULES
Published: June 24, 2024 07:29
When World War Two began, Britain had the biggest, most powerful navy in the world, and the home for the worldās most powerful navy was Scapa Flow, it was defended better than any other harbour. It was considered ā¦ Continue reading ā The post WHY YOUā¦