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Go for the Win-Win: Game Your Paid Media Strategy

https://contentmarketinginstitute.com/articles/interactive-advergames-b2b/

Published: September 6, 2024 10:00

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

How To Create a Video Strategy for Now and the Future

https://contentmarketinginstitute.com/articles/video-strategy-ideas/

Published: September 5, 2024 10:00

Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.

8 Ways To Ensure That Your Content Is Accessible

https://contentmarketinginstitute.com/articles/create-accessible-digital-content/

Published: September 4, 2024 10:00

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

To Gate or Not to Gate? Is That Really the Question?

https://contentmarketinginstitute.com/articles/gated-content-audience-journey/

Published: September 3, 2024 10:00

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s…

AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers

https://contentmarketinginstitute.com/articles/ai-assisted-search/

Published: August 30, 2024 10:00

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing

https://contentmarketinginstitute.com/articles/email-marketing-opens-clicks/

Published: August 29, 2024 10:00

Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.

Content Governance Is a Must for a Successful Content Strategy

https://contentmarketinginstitute.com/articles/content-governance-successful-strategy/

Published: August 28, 2024 10:00

Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?

How To Rise Above the Content Noise

https://contentmarketinginstitute.com/articles/boost-content-signal

Published: August 27, 2024 10:00

EXCERPT: More content doesn’t equate to more success — it risks burying your best work. Still, you need to make enough noise to be heard. These techniques will help you break through with a differentiated message.

How CMS Innovations Help Future-Proof Your Business [Sponsored]

https://contentmarketinginstitute.com/articles/cms-future-proof-business/

Published: August 27, 2024 09:45

Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.

Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing

https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/

Published: August 23, 2024 10:00

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.