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Hello. My name is Sam. This newsletter is about self-driving cars, autonomy, machine learning, the human brain. I think that almost everybody building "AI" or self-driving or whatever underestimates the importance and sophistication of social cognition, and how big a part of human intelligence it is. Previously, I tried to fix that state of affairs by publishing research, and then by starting a company. Now I write about it here. The more people who understand it, the better.
Site URL: buttondown.email/apperceptive
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Posts: 2
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It's still what computers still can't do
https://buttondown.com/apperceptive/archive/its-still-what-computers-still-cant-do/
Published: January 29, 2026 21:06
The cover of John McPheeās book Oranges, which is about, you guesed it, oranges. Itās great. The New Yorker writer John McPhee, perhaps the 20th century's greatest writer of descriptive non-fiction, published a late-career book on writing called Draft No.ā¦
"AI" is bad UX
https://buttondown.com/apperceptive/archive/ai-is-bad-ux/
Published: December 22, 2025 16:34
teapot from the cover of Don Normanās āThe Design of Everyday Thingsā clumsily āshopped by me "AI" means bad UX There is an emergent strain of thought in America right now that people who are skeptical of "Artificial Intelligence" are only hurtingā¦