User Research Is Storytelling
https://alistapart.com/article/user-research-is-storytelling/
Published: May 30, 2024 18:04
Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I…
To Ignite a Personalization Practice, Run this Prepersonalization Workshop
https://alistapart.com/article/prepersonalization-workshop/
Published: April 16, 2024 19:51
Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes…
The Wax and the Wane of the Web
https://alistapart.com/article/the-wax-and-the-wane-of-the-web/
Published: February 29, 2024 14:45
I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings, diapers, and regular naps, it’s time…