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🦜 The Verge - Apples

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Site URL: www.theverge.com/apple

Feed URL: www.theverge.com/rss/apple/index.xml

Posts: 23

Followers: 1

Apple Maps follows Google in renaming Lake Ontario

Published: September 1, 2026 21:22

Apple Maps has officially changed the name of Lake Ontario to Lake America, as reported earlier by Bloomberg. The company joins Google in re-labeling the Great Lake following an executive order signed by President Donald Trump in the midst of a trade…

Tim Cook did alright by the environment — but AI could upend his climate legacy

Published: September 1, 2026 19:43

As he steps down from his post as Apple CEO today, Tim Cook leaves behind a mostly positive environmental record. As far as billionaire tech moguls and the environment go, Cook will likely be remembered as one of the better ones - certainly far from the…

John Ternus sends first memo as Apple CEO teasing a ā€˜huge launch next week’

Published: September 1, 2026 18:24

New Apple CEO John Ternus sent out his first staff memo, thanking his predecessor Tim Cook, and quickly turning to what the company will do next, reports Bloomberg. "We have a huge launch next week that's going to be phenomenal. Thanks for everything…

Tim Cook’s legacy isn’t just phones, it’s politics

Published: September 1, 2026 13:51

As much as any Apple product released during his time as CEO, Tim Cook's tenure will be remembered for its ruthlessly efficient tight-rope walk between an autocrat in China and a would-be autocrat in the US. During his 15 years as CEO, Cook steered Apple…

John Ternus takes over as Apple’s new CEO

Published: September 1, 2026 13:47

The multitrillion-dollar home of the iPhone, Mac, and so many other tech gadgets has a new leaader, as Tim Cook has been replaced as CEO as of September 1st by former hardware boss John Ternus. How will we look back on Cook’s legacy, and what will Apple…

A day-one briefing for Apple’s new CEO

Published: September 1, 2026 12:30

Executive Summary, Day One Ć°Åøā€œĀ Inbox 5:05AMTo: Ternus, John <jternus@apple.com>Reply-to: CEO-transition-team@apple.com Welcome to your first day as CEO! Hopefully you're finding your new office spacious and comfortable. If you have trouble with any of the…

Tim Cook’s Apple: his 10 biggest wins and misses

Published: September 1, 2026 11:23

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the…

John Ternus is now the CEO of Apple

Published: September 1, 2026 10:13

For the first time since 2011, one of the world's most valuable companies has a new leader, as today marks John Ternus' first day as Apple's CEO. He's replacing Tim Cook, who will continue on as the executive chairman on Apple's board and departed with a…

I went to the loneliest baseball game on Apple Vision Pro

Published: August 31, 2026 23:12

This weekend, I strapped on an Apple Vision Pro to watch a baseball game in immersive virtual reality for the first time. It was technically impressive, visually pretty remarkable, and also didn't make that much sense. Apple and Major League Baseball chose…

Phil Schiller is leaving his biggest jobs at Apple

Published: August 31, 2026 17:28

Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified…

Read Tim Cook’s final message to Apple staff as CEO

Published: August 31, 2026 16:34

Steve Jobs' successor carried the torch of the iPhone and built Apple into a global powerhouse with few rivals. Since becoming CEO in 2011, Tim Cook has led the company to become one of the most dominant forces in the daily lives of billions of people.…

Apple TV now costs $14.99 a month after its fourth price hike in four years

Published: August 28, 2026 13:51

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost…

Apple TV’s sci-fi thriller Dark Matter gets even trippier in season 2

Published: August 28, 2026 12:00

Confusion is a generally accepted side effect of mystery box shows. They slather on secrets with the promise of a satisfying payoff in the end, and sometimes the cast and crew even have a hard time following what's going on. But even by the standards of…

Apple Maps has ads now

Published: August 26, 2026 17:34

Ads have started popping up in Apple Maps, following Apple's announcement in March that it would let businesses pay for top spots. They're appearing on my iPhone as the first entry in the "suggested places" section in search, but Apple says they'll also…

Apple announces September iPhone launch event

Published: August 26, 2026 16:11

Apple's next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a "Surprise and shine" tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a…

Apple’s ā€˜new’ polishing cloth is the same except $10 cheaper

Published: August 25, 2026 14:25

Apple just dropped a new polishing cloth, and unlike its refreshed Mac Mini models, it comes with a price cut, as spotted earlier by MacRumors. The polishing cloth is still "made with soft, nonabrasive material" but costs $9 instead of $19. It doesn't look…

Apple’s new Mac Mini has fresh M6 and M5 Pro chip offerings — and higher prices

Published: August 25, 2026 13:43

Apple is announcing a new generation of the Mac Mini, once again offering two models: one with a new M6 chip and a higher-end model with the M5 Pro found in this year's MacBook Pro. The new Minis have the same tiny design and footprint as the 2024 M4 / M4…

Apple launches new Mac Studios with its ā€˜most powerful chip ever’ — the M5 Ultra

Published: August 25, 2026 13:41

Apple is announcing new models of the Mac Studio, now using the existing M5 Max and a new M5 Ultra. This reunification under one chip generation comes over a year after Apple awkwardly split the Studio between M4 Max and M3 Ultra offerings. (The older…

Apple’s new M6 chip gets more cores and more AI compute

Published: August 25, 2026 13:39

Apple has announced a new M6 chip for Macs, along with an M5 Ultra that it says is its "most powerful chip ever," designed for tasks like 3D rendering and running frontier AI models. The M6 is Apple's first 2nm chip, which Apple says will bring…

Where to preorder the updated Mac Mini and Mac Studio

Published: August 25, 2026 13:02

Apple has announced two new processors, the M6 and M5 Ultra, as well as updated Mac Mini and Mac studio machines powered by them. The new machines are already available for preorder directly from Apple, with shipping for most configurations starting on…